Transactional vs Relational Traditional marketing is essentially transactional in nature (ie the ultimate goal is to generate a transaction or purchase, as quickly as possible). Think of advertisements, prospect emails, etc… Meanwhile, relationship marketing seeks to establish rapport with potential customers before trying to sell them a product. Read also : The Ultimate Guide to Transactional Email Goals of relationship marketing Relationship marketing focuses simultaneously on acquiring new customers and encouraging greater customer retention.
Turn visitors into customers through lead nurturing mobile number list elationship marketing begins as soon as a potential customer contacts your company for the first timeclicking on a Facebook ad, doing an organic search in Google results, clicking on an affiliate link, etc…) No matter how they find you, potential customers will start building an image of your brand based on their interactions. This is the beginning of relationship marketing. From there, you need to nurture and maintain this relationship to turn anonymous visitors into a loyal audience. You can do this using automated workflows that send targeted messages to drive potential customers closer to buying through trust.
This is known as lead nurturing. Definition: lead nurturing Lead nurturing is the process of creating automated marketing messages to build rapport with potential customers who aren't quite ready to make a purchase and gradually bring them closer to a buying decision. This usually happens through a series of emails offering content, resources and information highlighting the usefulness of a product, followed by discounts or integrations with the sales process.