Then of course you want to ensure that all e-mails end up neatly in the inboxes, so that everyone can read your cool newsletter. The number of spam e-mails sent has increased steadily over the years. That is why e-mail clients such as Gmail, Hotmail and Outlook have drawn up increasingly strict rules for the acceptance of e-mails. To ensure that your e-mails are not seen as spam, you can follow the tips below. deliverability of your email campaigns. Technical settings Before you send a newsletter, it is necessary to get a number of technical settings in order. Because you probably work with an external e-mail marketing tool, you must first ensure that this tool is 'allowed' to send from your domain name.
This can often be set by adding a number of DNS records to your domain settings. The specific instructions for this can be found within the email marketing tool. You can this context you phone number list are contact your (domain) hosting party to change the DNS records. Pay attention to the content of your email Nowadays, spam filters look beyond content and are increasingly aware of a valuable newsletter. Still, it's important to be careful about what you communicate. For example, nowadays you can add emoticons to an e-mail subject. I've included an example below of how to do this properly, versus a more spam-prone application.
Well applied: Take advantage of our Valentine's Day deals! Spam sensitive application: You can also look at the ratio of text and images. For years it has been recommended to maintain a good ratio between text and images. A newsletter with only images is simply more likely to end up directly in the spam box. If you keep about 60% text versus 40% images, this is a good basis for your newsletter. It is also wise to write at least 400 words of text in your mailing. Send a text version Normally newsletters are sent as HTML e-mail. The HTML code ensures that the e-mail has colors, font sizes and styling.